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A Study on the Effects of Excessive Price Discounts etc. on Consumer Purchase Intention in Internet Shopping Mall
Tae Hyun Moon , Ju Young Park The KIPS Transactions:PartD,
Vol. 14, No. 4, pp. 395-406,
Jun.
2007
10.3745/KIPSTD.2007.14.4.395
10.3745/KIPSTD.2007.14.4.395
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